Brian Brokate and Jacqueline Alcantara Co-Author World IP Review Article: Jack Daniel’s harmed, but not infringed, by chewy dog toy

IP Partner Brian Brokate and Law Clerk Jacqueline Alcantara co-authored the article “Jack Daniel’s harmed, but not infringed, by chewy dog toy” for the World IP Review.

In the article, Brian and Jacqueline explore the decade-long litigation between Jack Daniels and VIP Products. After a Supreme Court ruling, the case was returned to US District Court for the District of Arizona. The latest January 21, 2025 ruling finds that the whiskey brand’s marks were diluted but not infringed upon by the dog toy. Brian and Jacqueline review the First Amendment arguments, trademark dilution considerations and key takeaways from the case.

Read the full article: https://www.worldipreview.com/trademark/jack-daniels-harmed-but-not-infringed-by-chewy-dog-toy