Setting Up Shop

We assisted a domestic online retailer in all of its start-up business needs. With our interdisciplinary approach to legal solutions, we provided full outside general counsel services, from corporate formation to employment and leasing.

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As an emerging online retailer, our client needed a firm that could provide guidance on all aspects of its start-up needs from corporate formation and leasing, to immigration and employment. With an online presence, our client had additional legal issues to consider including online contracts, data protection and intellectual property.


We advised our client on how best to structure their company, facilitated forming a Limited Liability Company and prepared the operating agreement. We negotiated the lease for office space in the U.S. We advised on U.S. employment law best practices and drafted the employment agreement for a key executive.

Implementing a proactive brand protection strategy, we conducted a trademark clearance and prepared the application for federal trademark registration. Using our network of international law firms, we also applied for trademark registrations in Asia and the European Community.

We prepared the terms of use and privacy policy for the main website and provided general commercial advice on data privacy best practices and the USA Patriot Act. We also reviewed and revised website design, call center and payment processing agreements.